Showcase your genius.
Secure your niche.
Sell with ease.
If you make your living from your expertise, it’s time to level up your practice and put visuals to work.
Want to stay in the loop about the next cohort?
Sign Up for the Authority By Design Infolist.
We’ll keep you posted on future cohorts, and you’ll receive
weekly inspiration on growing your practice through frameworks.
Claim your authority.
Move beyond words and let frameworks do the talking.
An Online Course + Community
“Authority By Design helped me take the big ideas out of my head and create engaging, easy-to-understand, visually appealing frameworks that properly communicate what I’m trying to express.
Terri is incredibly brilliant and has created a fun, supportive community to share your work. As a bonus, your work improves because of the insights you receive from your fellow students.
This course is a MUST for anyone making a living from their expertise.”
—Nina Israel, Founder, Taryn Financial
Money Mentor and Financial Educator for Small Business Owners
This course is designed for…
Consultants, coaches, and solo professionals seeking respect and recognition as best-in-class.
Creators, speakers, and thought leaders wanting to access better opportunities and to stand out in a crowded field.
Experts and service-based professionals who want to grow their practice but hate selling.
“Authority By Design showed me that creating frameworks in spontaneous situations is something I can master. The advice and collaboration from the class provided insights I wouldn’t have thought of on my own.
Terri’s expertise and the group’s interaction made for an informative and engaging learning experience.”
— Kim Wilkerson, Wilkerson Consulting Group
Consultant - Coach - Speaker
Authority By Design students are creating visual frameworks for…
+ Marketing materials
+ Social media
+ Strategic sales conversations
+ Pitches and fundraising
+ Speaking and presentations
+ Books and online posts
+ Business planning and strategy
+ Client education and support
+ Classroom teaching
+ Thinking through new ideas
+ Advocacy and persuasion
…and more
Here’s what our alumni say…
“As a book coach and ghostwriter, I now have more tools to help my clients write books that engage readers with visual elements that educate, inspire, and entertain. Instead of creating books with walls of black and white text, my clients can now add visual elements to their books so they stand out as thought leaders and experts.”
— Dan Janal
Book strategist, WriteYourBookInAFlash.com
“This is a very thought-provoking class and I recommend it to anyone who naturally likes or wants to communicate in frameworks. A word of warning: Once you see the world in the context of frameworks, you cannot unsee it!”
— Karena de Souza
Futurist specializing in Future of Work
Founder, Tilt the Future
“Authority By Design was a fantastic investment for my business because it gave me a baseline knowledge of frameworks and a space to get feedback on mine. Every session had me furiously typing notes because there were so many good nuggets Terri shared.”
— Kelley D. Carlstrom, PharmD, BCOP
Founder and CEO | KelleyCPharmD, LLC
“Authority By Design switched on a mental light bulb to think about visuals in a new way, and that I don’t need to be skilled visual artist to create them. It helped me understand why a graphic works or doesn’t work, and how to boil down text-heavy paragraphs into a single framework to use in my programs and my marketing. It was like discovering a visual dictionary of comprehension.”
— Tobin Smith
Mr&Mrs Smith Studios
The Results
Even with no design experience, you can create a portfolio of visuals that can profoundly transform your business. Imagine if you could...
Become the "Go-To" person in a crowded marketplace.
Command higher fees. Access unique opportunities. Showcase your genius.
Turn painful sales situations into confident conversations.
Leave behind the frustration of selling. Win new and recurring business.
Create your own custom-made portfolio of visuals.
Build intellectual and visual assets that grow in value over time.
Build visual frameworks, even with zero artistic talent.
Master the 5 simple shapes that professional designers use.
“Authority By Design taught me to become a more strategic thinker when implementing frameworks as part of my visual communication.
This course is a game changer!”
—Alex Ortiz, Art Director, Content Curator Coach
Your Guide
Meet Terri, your guide in creating powerful and persuasive visuals.
Terri Lonier, PhD
Entrepreneur | Strategist | Innovation Advisor
Terri is a master at combining business and design. As a business strategist, she's advised creative leaders at some of the finest companies in the world: Apple, Microsoft, IBM, Oracle, and dozens more.
Plus, she has,
Coached hundreds of startups
Taught MBA Entrepreneurship classes for 9+ years
Written 5 popular business books on creative self-employment (selling 200,000 copies) and coined the term "solopreneur"
Exhibited her artwork in galleries and museums
Earned an MFA in Sculpture and a PhD in Business History
Taught art classes to college students as well as novices
Now she's ready to share her hard-won knowledge and behind-the-scenes experience to help you transform your professional service business with simple, powerful visuals.
Five shapes.
One powerful portfolio of visuals.
Are you ready to level-up your visual thinking?
Here’s more from our alumni…
"Authority by Design is an amazingly creative program that helps you think and communicate with more power and clarity than you’ve ever had!"
— Barbara Hemphill
Founder, Productive Environment Institute
“With what I learned in Authority By Design I can now develop better visuals to use on social media — simple, easy to understand, without tons of writing.”
— Michelle Massman
Consultant • Entrepreneur • On-Demand Vice President. Business Growth Strategist
“The course introduced a different way of thinking that expanded my ideas to resonate with more people. I genuinely had a great experience, and I’m using what I learned.”
— Lisa Weiss
Founder, Storybeat Studio
“I loved how the class structure flowed along. I began the class tired from the day and left rejuvenated with new ideas.”
— Kristy Cline
UX / UI Product Designer
The Method
Using Terri’s SHAPE system, you will...
1. Discover your Sphere of Genius
Get 100% clear on what sets you apart and how to transform your unique blend of knowledge, skills, and experience into high-value offerings for your clients.
2. Identify your Highest Returns
Master how to position yourself to command respect and revenue, guaranteeing the best use of your time, energy, and money.
3. Create your Asset Stack
Develop a unique suite of high-value products and services that attracts clients easily and effortlessly.
4. Chart a Path to Profits
Learn how to transform skeptical prospects into enthusiastic customers, and turn selling from painful and awkward into friendly and profitable.
5. Build your Ecosystem of Influence
Map the multiple ways you'll claim your advantage, publish and present your Visual IP, and continue to develop new frameworks and visuals in the months and years ahead.
Two Learning Plans
Signature Edition
The Authority By Design Signature Edition includes:
Weekend intensive workshop in which you will develop 5 frameworks to:
Showcase your unique talents
Position your practice to attract premier clients
Construct a suite of high-value services
Sell effortlessly with authority
Chart your network of influence
Followup monthly framework mastermind sessions to develop your skills (3 months)
Live Session Recordings
Student-only online community
Resource Toolchest
Private Miro design board collection
Access to alumni community network
Platinum Edition
The Platinum Edition is for individuals seeking 1:1 guidance from Terri, customized support, and access to specialized resources. It includes:
All benefits of the Signature Edition PLUS these exclusive Platinum-only benefits:
Private 1:1 onboarding session
60-minute 1:1 coaching session with Terri
Introductions to Terri’s private circle of writers, editors, and designers to enhance your framework creation
Platinum Edition membership is limited to 5 participants.
Your Community
Experience the fun of learning with a peer cohort that stretches and supports you.
Active, not passive
This is an experiential course. So you'll learn by doing, through live workshop sessions, hands-on projects, and peer connections.
Share your ideas with a cohort
Developing ideas is easier and more fun with a smart group of like-minded professionals — who will also keep you on track for success.
Make new friends
Expand your network of friends and colleagues by connecting with people who share your interests and want to grow alongside you.
FAQs
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Authority By Design is structured to give students the best of both worlds:
an intensive weekend to jumpstart your learning,
followed by 3 months of live framework mastermind sessions, and a vibrant online community to develop your skills.
Authority By Design is offered in two options, Signature and Platinum.
The Authority By Design Signature Edition includes:
Two-day weekend intensive workshop
Followup monthly live framework mastermind sessions (3 months)
Live Session Recordings
Student-only online community
Resource Toolchest
Private Miro design board collection
Access to alumni community network
Authority By Design Signature Edition is $1095.
—————————————
The Authority By Design Platinum edition is for individuals seeking 1:1 guidance from Terri, exclusive group interactions, and customized support.
It includes:
All benefits of the Signature Edition, PLUS:
Private 1:1 onboarding session
60-minute 1:1 consulting session with Terri
Access to Terri’s inner circle of writers, editors, and designers to help you develop your frameworks.
Platinum Edition membership is limited to 5 participants. Authority By Design Platinum Edition is $1495.
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The next cohort of Authority By Design will be announced soon. To receive updates on enrollment, join our infolist below.
This will be an intensive two-day weekend workshop to jumpstart your visual mastery. Then you’ll be invited to 3 monthly framework mastermind sessions to develop your skills.
To be notified of registration and discount options, please add your name to our waitlist. We'll make sure you're one of the first to know.
To make a great experience for all, seats will be limited — our previous cohorts sold out.
We look forward to having you join us!
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Authority By Design is in two parts:
It begins with an intensive two-day weekend workshop to jumpstart your learning.
Then you’ll be invited to 3 monthly framework mastermind learning sessions, and a vibrant online community to develop your skills.
All sessions are recorded for replay in case you cannot attend live.
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Authority By Design is a sprint intensive followed by 3 monthly framework mastermind sessions.
The intensive weekend workshop is two days of interactive, high-energy online sessions.
The following 3 months are filled with live framework mastermind sessions where you can develop your skills. You’ll also be part of an active private online community to get feedback and share ideas on your work.
All sessions are recorded for replay if you cannot attend live.
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Participating in the live sessions gives you the best experience for learning, sharing ideas, and meeting new friends.
However, we recognize that life is crazy and things come up. All Live Learning sessions (both during the intensive weekend and the following 3 monthly framework mastermind sessions) are recorded and available on the private online course platform to access anytime.
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Authority By Design Signature Edition is $1095.
Authority By Design Platinum Edition includes private and group coaching with Terri and is $1495. It is limited to 5 participants.
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Terri leads all live learning sessions — both during the weekend intensive and the 3 followup framework mastermind sessions.
Terri will also be active in the Authority By Design private online community, sharing insights and feedback on your frameworks and Visual IP strategies.
Students enrolled in the Platinum Edition of the course receive personalized guidance from Terri, including: a 1:1 onboarding call with Terri, a 60-minute private consulting session, and 2 group coaching sessions with other Platinum members. The Platinum Edition is limited to 5 participants.
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Yes! This course is based on simple shapes that anyone can draw — not artistic talent. If you can draw a circle, square, and triangle, you're good to go.
Authority By Design will help you transform these simple shapes into powerful images to express your ideas. It's about distilling your ideas into persuasive visuals, not artistic ability.
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Authority By Design is intentionally designed to be low-tech. A solid internet connection for participating in Zoom calls is needed. Students have also discovered that a laptop or desktop computer works best — not a tablet or phone.
We will be accessing our Miro online whiteboard while also on our Zoom calls, so having two screens will lead to a better class experience — one for the Zoom classroom and the other for our online whiteboard.
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Yes. If you're self-employed and live in the US, your course tuition is likely to be a tax-deductible business expense.
Why? The course provides (according to the IRS) training to "maintain or improve skills needed in your present work."
Categorize it as "educational expense" or "professional training." Check with your accountant to confirm.
Communicate
your big ideas
with frameworks.
An Online Course + Community
Want to stay in the loop about the next cohort?
Sign Up for the Authority By Design Infolist.
We’ll keep you posted on future cohorts, and you’ll receive
weekly inspiration on growing your practice through frameworks.
Ⓒ 2023 Make International LLC. All rights reserved.