The Craft of InnovationSM
Forging creative ideas into business reality
My work brings together the worlds of design, business, and technology. I advise smart, creative leaders who want to bring innovative ideas to life — faster, more efficiently, and with greater impact and results.
Discover ways you can launch or enhance your innovation project.
Terri's Latest Articles
Innovation thrives on constraints. Ideas that are bounded can flourish. Creativity blossoms when parameters are defined. When I share this thinking with innovation clients, they often shake their heads and say, No, Terri, you don’t understand. We’d be fine if only we had… more budget, more time, more people, more […]Read More
How did Jeff Bezos make one of the most important decisions in his life? His approach can be adopted by innovators in every field. In the early 1990s Bezos, founder and CEO of Amazon, recognized the potential of the emerging tech development called the Internet. At the time, he was […]Read More
In working with hundreds of CEOs, entrepreneurs, corporate innovators, and creative professionals over the years, I’ve discovered a single process that works best for generating new ideas for products, services, or companies. No, it’s not plastering a wall with Post-It notes. Nor is it a general brainstorming session, where every […]Read More
Do you have a creative project idea and are overwhelmed at where to start? The Creative Canvas is for you. The Creative Canvas is an idea exploration and planning tool for creative projects. I first developed the Creative Canvas in 2017 to help artists, designers, and other creative professionals gain clarity on […]Read More
Look around your workplace. Chances are, more than half of the employees are putting in time, either with a “meh” feeling about work or they’re actively disengaged. This can have an immense impact on an organization, particularly one that is trying to launch an innovation project or build an entrepreneurial culture. […]Read More
Circles hold immense power over our imagination. The earth, the moon. The Circle of Life. Circling ’round the campfire for stories. We cannot escape the pull of this imagery. Circles also populate the common frameworks of innovation. We see it in the Lean Startup methodology of Build-Measure-Learn. Design Thinking is […]Read More