The Craft of Innovation®
Forging creative ideas into business reality
My work brings together the worlds of design, business, and technology. I advise smart, creative leaders who want to bring innovative ideas to life — faster, more efficiently, and with greater impact and results.
Discover ways you can launch or enhance your innovation project.
Terri's Latest Articles
One of the differences between creative professionals and amateurs is the ability to generate creativity on demand. It means not waiting for the muse to arrive. In my years working as an advisor to entrepreneurs and innovation executives, I’ve learned this is one aspect of creativity that is often misunderstood. […]Read More
Disney’s new streaming service, Disney+, has shifted the power dynamic in online media, and former innovation partners Disney and Netflix are now competitors. The contours of their new relationship will be intriguing to watch, as these two giants battle for customer screen time, wallets, and loyalty. For years Disney made […]Read More
It’s 8:30 on a just-turned-Spring morning and a former colleague is about to take part in one of the most stressful experiences of his life. He’s sitting in a spacious vanilla-colored classroom in downtown Chicago, armed with four pencils, a bottle of water, a small pencil sharpener, and no other […]Read More
Innovation thrives on constraints. Ideas that are bounded can flourish. Creativity blossoms when parameters are defined. When I share this thinking with innovation clients, they often shake their heads and say, No, Terri, you don’t understand. We’d be fine if only we had… more budget, more time, more people, more […]Read More
How did Jeff Bezos make one of the most important decisions in his life? His approach can be adopted by innovators in every field. In the early 1990s Bezos, founder and CEO of Amazon, recognized the potential of the emerging tech development called the Internet. At the time, he was […]Read More
In working with hundreds of CEOs, entrepreneurs, corporate innovators, and creative professionals over the years, I’ve discovered a single process that works best for generating new ideas for products, services, or companies. No, it’s not plastering a wall with Post-It notes. Nor is it a general brainstorming session, where every […]Read More