The Craft of Innovation®
Forging creative ideas into business reality
My work brings together the worlds of design, business, and technology. I advise smart, creative leaders who want to bring innovative ideas to life — faster, more efficiently, and with greater impact and results.
Discover ways you can launch or enhance your innovation project.
Terri's Latest Articles
One of the differences between creative professionals and amateurs is the ability to generate creativity on demand. It means not waiting for the muse to arrive. In my years working as an advisor to entrepreneurs and innovation executives, I’ve learned this is one aspect of creativity that is often misunderstood. […]Read More
Last week the world was riveted by scenes of smoke and flames as fire consumed the thousand-year-old timbers supporting the roof of Paris’ Notre Dame Cathedral. Yet amid the sadness and the sobering images, we can find important lessons about innovation. 1. Innovation can arise in response to upheaval.Sometimes innovation […]Read More
Last week’s announcement of the new streaming service, Disney+, shifted the power dynamic in online media, and former innovation partners Disney and Netflix are now competitors. The contours of their new relationship will be intriguing to watch, as these two giants battle for customer screen time, wallets, and loyalty. For […]Read More
It’s 8:30 on a just-turned-Spring morning and a former colleague is about to take part in one of the most stressful experiences of his life. He’s sitting in a spacious vanilla-colored classroom in downtown Chicago, armed with four pencils, a bottle of water, a small pencil sharpener, and no other […]Read More
Even if you’re not a basketball fan, it is compelling to watch college teams from around the nation get paired, then eliminated, to compete for the NCAA Men’s College Basketball Championship. The trip to the Final Four matchup next weekend has been filled with memorable moments. The tournament also illustrates […]Read More
Innovation thrives on constraints. Ideas that are bounded can flourish. Creativity blossoms when parameters are defined. When I share this thinking with innovation clients, they often shake their heads and say, No, Terri, you don’t understand. We’d be fine if only we had… more budget, more time, more people, more […]Read More