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Terri Lonier

Advisor on Innovation, Visual Thinking, and Visual IP

The Craft of Innovation®

Forging creative ideas into business reality

Terri Lonier, Phd

My work brings together the worlds of design, business, and technology. I advise smart, creative leaders who want to bring innovative ideas to life — faster, more efficiently, and with greater impact and results.

Discover ways you can launch or enhance your innovation project, and how the Innovation Lab Blueprint™ can maximize your efforts.

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Terri Lonier client logos - AON, Apple to Visa

Terri's Latest Articles

3-circle Venn diagram showing exclusivity of central area

The Zen of Venn (Diagrams)

Venn diagrams are greatly overlooked for their power to demonstrate inclusion, exclusion, and exclusivity. Let’s look at 2-, 3- and 4-circle Venn diagrams, and where to use each. If you want to show the unique value you can bring to a project or client, a Venn diagram is golden. It […]

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Chart with Fun on vertical axis, Money on horizontal axis, star in upper right quadrant

The Money-Fun Matrix

Use my Money-Fun Matrix to gain clarity on what types of clients and projects to work on in your business. More than 20 years ago I created this 2×2 matrix to assess the value of the clients and projects I worked on during the year. It’s a simple four-quadrant analysis […]

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image of 5 key elements of Visual IP

Visual IP: What Shape Do Your Ideas Take?

Visual intellectual property (Visual IP) is a powerful tool to help you explain, influence, and persuade. Here are the 5 essential shapes to unlock the impact of your ideas.  Do your great ideas end up trapped inside your mind? You’re not alone. In my encounters with big thinkers, I find […]

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Green scribble to represent VIsual IP

Visual IP: Your Secret Weapon for Persuasion

Quick, think back to a recent time when you were trying to convince someone about your ideas or opinion. Did you use logic? Emotion? Stories? Whatever your approach, chances are your tool of choice was mostly words, either spoken or written. Whether you were successful or not, you could have […]

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Coffee mug w word Begin

Creativity on Demand

One of the differences between creative professionals and amateurs is the ability to generate creativity on demand. It means not waiting for the muse to arrive.  In my years working as an advisor to entrepreneurs and innovation executives, I’ve learned this is one aspect of creativity that is often misunderstood. […]

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Disney+ screen shot

When Innovation Partners Become Competitors

Disney’s streaming service, Disney+, has shifted the power dynamic in online media, and former innovation partners Disney and Netflix are now competitors. The contours of their new relationship have been intriguing to watch, as these two giants battle for customer screen time, wallets, and loyalty. For years Disney made hundreds […]

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Terri Lonier, PhD
Chicago, IL
info@terrilonier.com

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